As a online sales campaigns manager, the challenge was to boost the online customer acquisition. At the end of this stage, the milestone was to increase the volume of attracted customers by 900% through this channel.
Product development and business goals definition.
Partnership recruitment, campaigns management: SEM, SEO, display / branding, affiliate, performance marketing.
Landing Pages and corporate websites specification and project management (UX, Contents architecture)
Development and implementation of methodologies for ROI calculation and audience measurement.
Call centers management: monitoring agents, definition of scripts sales, goal setting, reporting ...
Definition and implementation of metrics, dashboards and KPIs