Extensive business experience in online management positions in international environments. Provided solid leadership in strategic acquisition planning, formulating strategies, brand management and business development.
Entrepreneurial and strategic thinker, analytical, organizational and communication skills.
Optimist, motivation and team builder. Solid management, marketing and programming / development background.
Online Acquisition Manager in the 8 countries where the company operates
As a online sales campaigns manager, the challenge was to boost the online customer acquisition. At the end of this stage, the milestone was to increase the volume of attracted customers by 900% through this channel.
Product development and business goals definition.
Partnership recruitment, campaigns management: SEM, SEO, display / branding, affiliate, performance marketing.
Landing Pages and corporate websites specification and project management (UX, Contents architecture)
Development and implementation of methodologies for ROI calculation and audience measurement.
Call centers management: monitoring agents, definition of scripts sales, goal setting, reporting ...
Definition and implementation of metrics, dashboards and KPIs